WhatsApp API cost calculator for Saudi Arabia, in SAR
Enter how many messages you send customers each month and see what Meta charges, at its official Saudi rates in SAR.
Meta charges per delivered message, by category. For recipients in Saudi Arabia from October 1, 2026: marketing SAR 0.2159; utility, authentication and service SAR 0.0401; and the first 1,000 service messages per business number each month are free. Replying to a customer who messaged you counts as service.
How many messages do you send customers in Saudi Arabia each month?
Meta rates effective October 1, 2026An estimate before any tax on Meta's invoice, at Meta's published Saudi rates from October 1, 2026. Meta bills you directly and changes rates at the start of each quarter.
The math runs on your device; we send your numbers nowhere.
Saudi Arabia rates (SAR, per delivered message)
| Category | Used for | Rate |
|---|---|---|
| Service | Free-form replies within 24 h of the customer's last message | First 1,000/month per number free, then 0.0401 |
| Marketing | Offers, launches, cart reminders | 0.2159 |
| Utility | Order confirmations, shipping updates, booked-appointment reminders | 0.0401 |
| Authentication | One-time passcodes | 0.0401 |
| Authentication-international | Special cases defined by Meta | 0.224 |
Source: Meta's official SAR rate card, effective October 1, 2026, read on November 1, 2026.
What changed on Oct 1, 2026
- Service messages beyond the monthly 1,000 are now charged.
- Utility messages inside an open service window are no longer free.
What lowers the bill
- Delivered only. You pay only for delivered messages.
- Click-to-WhatsApp ads: conversations from them open a free window of up to 7 days.
- Volume tiers: utility and authentication get lower rates above 100,000 and 300,000 messages a month. Marketing has none.
One number, many replies and a monthly offer
| Item | Count | Math | Cost |
|---|---|---|---|
| Service replies | 3,000 | (3,000 − 1,000) × 0.0401 | SAR 80.20 |
| Marketing | 500 | 500 × 0.2159 | SAR 107.95 |
| Utility | 400 | 400 × 0.0401 | SAR 16.04 |
| Total at Meta | SAR 204.19 approximately, before any tax |
With AQIL: who pays what?
- Your AQIL plan (from the current prices) covers the agent's automated replies.
- Meta's fees are separate and billed by Meta to the payment method on your Meta account, not to your AQIL plan. AQIL's replies go to customers who messaged you, so they are service messages; AQIL warns you before the free 1,000 run out.
- Your number stays yours: the WhatsApp Business app stays on your phone (app vs API).
Not sure you need the API at all? Read is WhatsApp Business free?. Selling on Salla? See the Salla integration.
FAQ
How much is a WhatsApp API message in Saudi Arabia?
Are replies free?
Does Meta bill in SAR?
My country or the customer's?
When do prices change?
Service vs utility?
Turn the messages you get into orders
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